Hi, I'm Denise! I'm a UX Designer and Strategist from Vancouver. 

Hi, I'm Denise! I'm an Information Architect, UX Strategist and Product Designer from Vancouver. 

About Me

About Me

I specialize in designing complex and scalable systems. I craft experiences through a Human Centred Design approach by understanding the problem and engaging in a smart research process. I'm able to communicate a vision and execute strategically by designing with intention. As a full-stack designer, I consider it to be my job to champion the user through every interaction and educate stakeholders in order to build empathy.

With almost 4 years experience in SaaS, I have worked with marketing, customer success, and product development teams. I'm a big believer of co-creation and collaboration through whiteboarding, brainstorming, and design pairing.

My specialty is in designing complex and scalable systems that answer the needs of the user. I craft experiences through a Human Centred Design approach by truly understanding the problem and engaging in a smart research process. I'm able to craft a vision and execute strategically by designing with intention. As a designer, I consider it to be my job to champion the user through every interaction.

With almost 4 years experience in SaaS, I have worked with marketing, customer success, and product development teams. I'm a big believer of co-creation and collaboration through whiteboarding, brainstorming, and design pairing.

Creative Focus

Skills and competencies

  • Design web products that answer users' jobs
  • Run and modify design sprints effectively
  • Facilitate discovery and innovation workshops with a variety of teams, including the jobs-to-be-done framework and mental model associations
  • Apply user research and information architecture techniques in projects:
    - Card sorting 
    - Customer and stakeholder interviews
    - Extracting data points from ethnographic user studies
    - Understanding customer feedback 
    - Affinity mapping, journey mapping, flow mapping, relationship mapping
    - Wireframing and prototyping using tools like Invision, Adobe XD, and Proto.io
    - Facilitating usability studies and concept tests
    - Creating personas and archetypes from research
    - Creating and developing design principles 
  • Act as a Product Owner for product development teams and oversee product launches from beginning to end
  • Ability to identify MVP in product design and development
  • Write business strategy and UX strategy documents to guide teams to success
  • Create beautiful high fidelity mockups that are development-ready 
  • Design web products that answer users' jobs
  • Run and modify design sprints effectively
  • Facilitate discovery and innovation workshops with a variety of teams, including the jobs-to-be-done framework
  • User research and information architecture techniques such as:
    - Card sorting 
    - Customers and stakeholder interviews
    - Extracting data points from ethnographic user trips
    - Affinity mapping, journey mapping, flow mapping, relationship mapping
    - Wireframing and prototyping
    - Facilitating usability studies and concept tests 
    - Persona and archetype creation
    - Creating and developing design principles 
  • Act as a Product Owner for product development teams and oversee product launches from beginning to end
  • Write business strategy and UX strategy documents

Experience

Experience

Co-organizer, Ladies Wine and Design
November 2015 - Present

Product Designer, Unbounce
November 2015 - Present
Accolades: Design Lead for Content Builder (May 2016 - Present), Co-organizer for Ship It Day

"UX Case Study for a Customer Education Platform: Unbounce Academy", Ladies that UX
September 2015

Interactive Designer, Unbounce
June 2014 - October 2015
Accolades: Design Lead for Unbounce Academy

Human Centred Design for Social Innovation Certificate, IDEO + Acumen 
April 2014 - May 2014

Digital Design - Interactive Design, Vancouver Film School
April 2013 - April 2014
Accolades: Best Interactive Project (Host It), Best Portfolio, Graduated with Honours, Best Interactive Engagement (Shield Insulation)

Art Intern, STATUS Magazine
March 2012 - August 2012

BS Management, Communications Technology Management
Ateneo de Manila University
June 2008 - March 2012
Accolades: Council of Organizations of the Ateneo - Design and Promotions Head (2012), Council of Organizations of the Ateneo - Performing Cluster Head (2011)

Product Designer, Unbounce
November 2015 - Present
Accolades: Design Lead for Content Builder (May 2016 - Present), Co-organizer for Ship It Day

Interactive Designer, Unbounce
June 2014 - October 2015

Human Centred Design for Social Innovation Certificate, IDEO + Acumen 
April 2014 - May 2014

Digital Design - Interactive Design, Vancouver Film School
April 2013 - April 2014
Accolades: Best Interactive Project (Host It), Best Portfolio, Graduated with Honours, Best Interactive Engagement (Shield Insulation)

Art Intern, STATUS Magazine
March 2012 - August 2012

BS Management, Communications Technology Management
Ateneo de Manila University
June 2008 - March 2012
Accolades: Council of Organizations of the Ateneo - Design and Promotions Head (2012), Council of Organizations of the Ateneo - Performing Cluster Head (2011)

Product Designer, Unbounce
November 2015 - Present
Accolades: Design Lead for Content Builder (May 2016 - Present), Co-organizer for Ship It Day

"UX Case Study for a Customer Education Platform: Unbounce Academy", Ladies that UX
September 2015

Interactive Designer, Unbounce
June 2014 - October 2015

Human Centred Design for Social Innovation Certificate, IDEO + Acumen 
April 2014 - May 2014

Digital Design - Interactive Design, Vancouver Film School
April 2013 - April 2014
Accolades: Best Interactive Project (Host It), Best Portfolio, Graduated with Honours, Best Interactive Engagement (Shield Insulation)

Art Intern, STATUS Magazine
March 2012 - August 2012

BS Management, Communications Technology Management
Ateneo de Manila University
June 2008 - March 2012
Accolades: Council of Organizations of the Ateneo - Design and Promotions Head (2012), Council of Organizations of the Ateneo - Performing Cluster Head (2011)

Product Designer, Unbounce
November 2015 - Present
Accolades: Design Lead for Content Builder (May 2016 - Present), Co-organizer for Ship It Day

"UX Case Study for a Customer Education Platform: Unbounce Academy", Ladies that UX
September 2015

Interactive Designer, Unbounce
June 2014 - October 2015

Human Centred Design for Social Innovation Certificate, IDEO + Acumen 
April 2014 - May 2014

Digital Design - Interactive Design, Vancouver Film School
April 2013 - April 2014
Accolades: Best Interactive Project (Host It), Best Portfolio, Graduated with Honours, Best Interactive Engagement (Shield Insulation)

Art Intern, STATUS Magazine
March 2012 - August 2012

BS Management, Communications Technology Management
Ateneo de Manila University
June 2008 - March 2012
Accolades: Council of Organizations of the Ateneo - Design and Promotions Head (2012), Council of Organizations of the Ateneo - Performing Cluster Head (2011)

Denise Villanueva

Information Architect. UX Strategist.
Product Designer.

Denise Villanueva

Information Architect. UX Strategist.
Product Designer.

Denise Villanueva

Information Architect. UX Strategist.
Product Designer.

Denise Villanueva

Information Architect. UX Strategist. Product Designer.

Let's chat!

//   hellodenisev@gmail.com
  778 872 5898

Let's chat!

//   hellodenisev@gmail.com
  778 872 5898

Let's chat!

//   hellodenisev@gmail.com
  778 872 5898